DALIAN, CHINA – The landscape of food packaging in Europe is set for a historic shift. The European Union’s Packaging and Packaging Waste Regulation (PPWR) is officially slated for enforcement starting August 12, 2026. At the heart of this regulation is a stringent ban on Per- and Polyfluoroalkyl Substances (PFAS), marking a new era of safety and environmental accountability for the food service industry.
Unlike previous transitions, the EU has issued a strict directive: There is no inventory buffer period.
As of August 12, 2026, any non-compliant food packaging product—even those already in port, transit, or existing warehouse stock—will be strictly prohibited from being placed on the market. For brands operating in Europe, this means that failure to clear or replace non-compliant stock before the deadline could lead to significant financial losses and legal repercussions.
The PPWR introduces some of the world's most rigorous standards for food contact materials. To be considered compliant, packaging must meet the following thresholds:
These limits target the "forever chemicals" often used in greaseproof papers, coated boards, and molded fiber containers to repel water and oil.

As a global strategic partner for custom food packaging, Sellmore Pack (Dalian Sellmore Trading Co., Ltd.) has already completed the transition to PFAS-free technologies across our core product lines.
"We understand that for our partners in the EU, this isn't just about a change in materials; it's about business continuity," says a spokesperson for Sellmore Pack. "Our R&D team has spent years perfecting functional coatings that provide superior oil and water resistance without the use of PFAS, ensuring our clients stay ahead of the regulatory curve."
Sellmore Pack urges all European partners and global food brands to take immediate action:

About Sellmore Pack Backed by 20+ years of manufacturing excellence, Sellmore Pack provides end-to-end custom food packaging solutions that prioritize both brand growth and global compliance. From FDA to EU 10/2011 and LFGB standards, we clear the path for your brand’s international success.
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